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Innovative India Startup 20 North Will Use InstantSaver from PA & Associates to Launch Online Portal Site

Successful technology entrepreneur, startup advisor and angel investor Jawad Ayaz has launched a new online shopping portal aimed at the appetite Indian shoppers have for U.S. consumer products.

20North, named for the location of India which is 20 degrees north, 77 degrees east, will make product from U.S. retailers available to shoppers in India. The site claims millions of products and thousands of international brands. Previously, few western retailers would conduct international transactions online due to the complexity in exchange rates and foreign currency and the amount of fraud taking place with product shipments being sent out of the country. "U.S. online retailers are missing revenue because they've chosen a path of least resistance; selling only to U.S. citizens, in dollars with a domestic U.S. shipping address", said Richard Palarea, CEO of PA & Associates. "20North has solved this problem by allowing the shopper to purchase in Indian Rupees. The website pays the U.S. retailer in dollars and provides a U.S. shipping address for the goods".

PA & Associates solved a critical problem for 20North by offering InstantSaver -- International Edition small package rates. Prior to using the deeply discounted rates, 20North was considering consolidating products and making infrequent bulk air cargo shipments into India. With InstantSaver, orders can clear customs in the air and be delivered directly to the consumer's door. This would have broken the profit model if it weren't for the significant discounts in the program.

About PA & Associates

PA & Associates provides logistics spend management best practices and expense reduction worldwide. The company has a three-part logistics management focus of world-class parcel rate negotiation, management and leverage of negotiated agreements via their web-based transportation management system and further spend management and profit recovery through their web-based analytics portal. The comprehensive process drives an average of 42% from existing shipping expenses. The company has been recognized by a number of business publications as a leader in the field of small package and freight negotiation and has a number of national brands among their clients. www.paaa.com.

 

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